mother earth/home stop

Mother Earth
Mother Earth – an out and out green store, which is both environmental ly and socially sustainable.
Working of Mother Earth
Neelam Chibber
Jacob Mathew [Designer]
Mother Earth Factory
Store provides market to primary producers, designers, NGOs, Government Cottage Industry, Govt.
Working towards sustainable livelihood at remote location involving local artisans. A
Whole lot of artisans community throughout India are involved in production of home decor, toys,
Life Style accessorises.....They include Tripura Bamboo Community, Tamilnadu artisans community ,
Rajasthan artisans, New Delhi , Bodoland – Assam. They also have tie –up with organisations like
Abishek Arts, Designers like Mukul Goyal. CFM Social Enterprise, New Delhi- has wide range
of products. This community creates income for its primary stake holder, artisan community in rural
india. It also supports international marketing. Artisans are trained in such a way that the goods are
International standard goods. HRP – Handmade Recycle Plastic – plastic bags area recycled and
Reused in the form of hand bags, wallets , dyed with forms natural colour pattern on it. It is very
much strong and sustainable. The store consists of food, toys, home decor (all kinds of life style
accessories) ,Earth Fashion (apparels )– kalamkari, Applique, are seen which is it encourage and
revive local and traditional artworks. Earth Fashion goes in with the blending
traditional weaves and prints with contemporary styling and silhouettes (for eg, Block prints
in tunics traditional prints etc). Apart from a large variety of garments available from natural
fibres – 100% cotton (even 100 percent organic-cotton, Zeme), linen, handloom or hand-
block-printed, or hand-embellished manufactured by SHG’s NGO’s and rural artisans, this
sub-brand also includes precious, semi-precious and fashion jewellery.
Earth Food includes a wide variety of natural and organic cereals, lentils, flour, spices, dry-
fruits, snacks and even vegan ready-to-eat. On offer are original mixes like the
Kancheepuram idli (traditional ingredients are blended to create idlis that bring home the

traditional taste of Kancheepuram). This sub-brand also extends to a range of organic teas,
coffees, baby food, and even herbal and natural home care and personal care products.
Earth Home works with traditional artisans and craft skills. This sub-brand helps to redesign
existing products and allows them to enjoy a natural synergy within a contemporary, urban
living environment. Wide range of products for the living room, dining room, bed room,
knick-knacks (traditional gold leaf painted marble), furnishings (appliqué worked,
block-printed and fine kantha embroidered bed covers and cushion covers), curtains,
crockery(hand-painted ceramic tableware), toys (natural lacquer coloured wooden toys and
games, made with palm leaves) accessories and gifts are included under the Earth Home
sub-brand. Mother earth acts as an complete coverage for local artisans and craftsman
throughout india. Products sourced from various places of India.This effort is to keep
handskills and traditional artwork alive. Skills of local artisans are also improved by
designers combining contemporary design to it, In specific there are no target population.
People of all ages come and have products and apparels of their age group. All the products
found under Earth Food ,Earth Home, Earth Fashion have ethnic and greenery to it.
Sticking on to the concept of recycle, reuse makes the store sustainable and unique.
Order can be placed for more than 10 products.Customer service is excelllent. The most
Important factor is that all the products are handmade.
Another interesting observation was that of shelfs and holders were rim of the cycle iron
Grills. Baskets to transfer products were made of cardboard an covered by fibre(palm
leaves), baskets made of banana fibers.They also have collaboration with ANTS, Dovetail.
Products are well priced.

Home Stop – Lifestyle Store
Its another kind of shop for complete for home needs. Its got wide range of home linens
, kitchen accessories ,bathroom accessories ,furniture and toy from Maya organic
(organisation), cosmetics
the products are brand ,Ivy and high end brands like Ivy, Fern, Portico, Maspar, Bombay
Dyeing High end crockery from Corelle, premium steel utensils from Magpie and Artinox,
Its from the house of shoppers stop. Wide range of furnitures were displayed.It includes
Kurlon , bathroom linen from Welspun.
Toys – maya organic .

Comparative study of Mother Earth and Home stop
Mother Earth Home Stop
Complete Green Store Lifestyle home decor store
Target population-Youngsters, Target population-Youngsters,
Home makers,foreigners,children. Home makers ,foreigners,children.
Ngos, Govternment Cottage Industries, National and International Products.
Gvt. Intiated projects among local artisans Ivy,Corelle,Welspun,Bombay Dyeing,
from all places in India. Kurl On,Maya Organic.
Complete store encouraging traditional artwork, price range is higher when compared
be it home decor, toys, apparel,Furnitures. to Mother Earth.
Products are well priced. Products are mainly on home linen ,
All the products are handmade. Draperies, cushion, crockery,
Handskills of local artisans are sharpened. Cosmetics,furniture collextion.....
Traditional artwork and craftmenship combined
With contemporary design going in hand with
Upcoming designers.
Acomplete variety of craftsmenship revealed in
all the products.
In here innovation in craft items are
great.Eg: Budhha – made out of wax
which was said to be fast moving.
Making small difference through
Usage of materials.